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Dynamics of Theories

Ethical theories offer different ways of thinking about what’s “right,” but they don’t always lead to the same answer. Some theories directly contradict one another in how they assess what should be done in a given situation.  Using more than one ethical theory in your analysis can help give you a more complete sense of how different stakeholders might view the situation. Ultimately, this could help you make a more thoughtful and reasoned decision.

Understanding these conflicts helps you:

  • Recognize complexity in ethical decision-making.
  • Identify underlying values in disagreement.
  • Justify your decisions more clearly.

Why Do Theories Conflict?

Conflicts arise because ethical theories prioritize different:

  • Goals: e.g., Outcomes (Utilitarianism) vs. Character (Virtue Ethics)
  • Principles: e.g., Fairness (Justice) vs. Empathy (Ethics of Caring)
  • Foundations: e.g., Rules (Categorical Imperative) vs. Consequences (Utilitarianism)

In today’s complex business environment, decision-makers often face ethical dilemmas that cannot be resolved by relying on just one moral theory. Each ethical framework, such as utilitarianism, ethics of care, justice, virtue ethics, or the categorical imperative, provides a distinct way of thinking about what is right or wrong. These perspectives can lead to conflicting conclusions, creating difficult tensions for leaders and organizations. The examples below highlight some of these common conflicts.

What Should You Do When Theories Conflict?

  • Name the conflict: Which values or principles are at odds?
  • Consider stakeholders: Who is affected most and how?
  • Weigh competing reasons: What’s gained and lost with each lens?
  • Use the decision-making model: Structure your analysis and reflect on step-by-step impacts.
  • Be transparent: Acknowledge the trade-offs and justify your reasoning.

Conclusion

No single ethical theory provides all the answers in complex business environments. Executives, managers, and employees often navigate trade-offs between competing values: profit and fairness, efficiency and compassion, and loyalty and integrity. Recognizing these tensions is not a weakness; it is the first step toward ethical maturity in leadership.

A reflective organization creates space for these ethical perspectives to be debated and considered, fostering decisions that are not only strategic but also morally defensible. Ethical pluralism, when acknowledged, can deepen accountability, support long-term trust, and build a more humane business culture.

Quick Check

Next Step

Now that you’ve explored the complexity of conflicting theories, you’re ready to apply an ethical decision-making model that helps organize your thinking, step by step.

To review, proceed to: Summary and Next Steps

 

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Acting Responsibly: Ethical Decision-Making in Business Copyright © 2025 by Sobey School of Business, Saint Mary's University is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.