Context
Purpose
Ignoring context can lead to decisions that are tone-deaf, unfeasible, or unjust. Understanding the environment gives ethical decisions credibility and makes implementation more realistic.
knowing how the broader internal and external environment can influence our organizational decisions is key to making better ethical decisions.
Key Concepts
Context matters. Ethical decisions are shaped by more than just logic or values; they are embedded in cultural, organizational, legal, and social environments. This step helps you explore the situational factors that frame your decision: What kind of company is making the choice? What social pressures, expectations, or economic constraints are influencing it?
In Practice
Example Scenario
NexaTech operates in the tech sector, where AI-driven customer service is rapidly becoming the norm. The company has recently experienced financial strain due to slowing product sales. Internally, NexaTech is known for a strong culture of employee loyalty and community involvement, especially in rural regions where it has long-standing operations. Externally, community leaders are calling for more corporate accountability in rural job retention. Investors are also pressuring NexaTech to demonstrate innovation and cost discipline. This context puts the leadership team in a tough position: Can they innovate and cut costs while staying true to their values?
Tips and Tools
- Consider organizational culture: What values and norms guide behaviour in the organization?
- Consider external forces that shape your thinking: What are legal regulations, economic pressures, media attention, and social expectations?
Next Step
Now that you’ve explored the context, you’re ready to analyze who is responsible for making the decision—and what ethical responsibilities they carry.
When you’re ready, continue to the next part of the process:
Proceed to: Decision-Makers →
