Shannon School of Business (SSOB)
Dean: Dr. John Nadeau, Shannon School of Business
Message from the Dean:
Learn to Lead:
Cape Breton University is proud to offer world-renowned programs through the Shannon School of Business (SSOB). The SSOB is a unique and specialized opportunity for undergraduates and postgraduates to earn the business degree they need to succeed.
The SSOB maintains close ties with the local business community, providing the chance to learn first-hand from our best and brightest business leaders and entrepreneurs. Our faculty is made up of skilled practitioners and accomplished academics, who have practiced on Cape Breton Island and around the world. SSOB’s namesake commemorates business veteran, Joseph Shannon, who built an international business from Cape Breton Island.
There’s a strong link between SSOB students and the business community because of the many opportunities to learn from one another through real-life business experiences, including Co-op Placements and community-based projects. Limited enrolment and small class size allows our faculty to get to know each student, providing the individual attention and unique learning opportunities critical for success in the competitive business environment.
Disclaimer
When changes are made in program structure, a student already registered may choose to satisfy the new program requirements or to complete the program as it was when the student began his/her program if this is still possible and reasonable.
Cape Breton University (CBU) does not accept any responsibility for loss or damage suffered or incurred by any student as a result of suspension or termination of services, courses, or classes caused by reason of strikes, lockouts, riots, weather, damage to University property and any other cause beyond the reasonable control of CBU.
Each student bears the responsibility of ensuring that his/her course choices satisfy both the overall program regulations and the individual department regulations for specializations, concentrations or majors.
Shannon School of Business Credential & Regulation Information
Master Level
Master of Artificial Intelligence and Business Analytics (36 credits)
Management information systems have grown from basic tools in the 1970’s to advanced, data-driven systems that support strategic decision-making. The rise of big data, enabled by technological advances and lower data-acquisition costs, now requries the use of artificial intelligence and machine learning to extract meaningful insights. These insights help organizations make innovative, efficient, and substantially-focused decisions.
Program Highlights:
- Evolution from early MIS to modern data-warehouse decision systems
- Growth of big data in volume, speed, and variety
- Use of AI and machine learning to interpret complex data
- Focus on decisions that consider environmental and social sustainability
Master of Digital Marketing (36 credits)
Digital transformation has profoundly reshaped the way individuals purchase, make decisions, and interact, establishing itself as a vital element of both marketing and broader organizational strategies. This shift has significantly altered consumer behaviour, marketing approaches, and engagement dynamics, while the COVID-19 pandemic accelerated digital adoption, shifting consumer behaviour toward e-commerce and digital interactions. In response to these evolving needs, the Master of Digital Marketing is designed to provide students with the specialized knowledge, theoretical grounding, and practical skills necessary to thrive in this fast-changing environment. The Master of Digital Marketing integrates concepts and approaches from marketing, data science, psychology, computer science, and business management.
Master of Business Administration in Community Economic Development (48 Credits)
- Options: General; First Nation Option; International Business Option; Peace-Building, Reconstruction, and Good Governance Option; Strategic Leadership Option; Public Administration Option; Sustainability Option; Marketing Option; and Tourism Option.
Undergraduate Degree Level
Bachelor of Business Administration (Major, 120 Credits)
- Options: Accounting; Marketing; Supply Chain Management.
Bachelor of Business Administration (Concentration, 120 Credits)
- Area of Study/Concentration: Economics; Entrepreneurship; Finance; Legal Studies; Human Resources; Tourism Marketing & Management.
Bachelor of Business Administration (General, 120 Credits)
- Additional Information: Bachelor of Business Administration Majors have various concentration options: Finance Concentration; Tourism Management Concentration; Cooperative Education Option.
Bachelor of Hospitality and Tourism Management (90 Credits)
**Bachelor of Technology Information (120 Credits) (Currently offered through partnership with Canadian International College; Cairo, Egypt)
- Additional Information: Options: Information Systems Management
Note: Cape Breton University will not be offering admission into the Post-Baccalaureate Diplomas listed below, effective May 1, 2025.
Post-Baccalaureate Diploma Level
- Post-Baccalaureate Diploma in Business Management (39 Credits)
- Post-Baccalaureate Diploma in Supply Chain Management (39 Credits)
- Post-Baccalaureate Diploma in Business Analytics (39 Credits)
- Post-Baccalaureate Diploma in Health Care Management (39 Credits)
Certificate Level
Certificate in Professional Development (Discontinued)
Certificate in Management & Administration (Through Canadian Institute of Management) (30 credits)
** Start Date: January 2025, Certificate in Mi’Kmaw Cultural Tourism (18 Credits)
Additional Information: In addition to degree programs, the Shannon School of Business offers courses which are recognized by a wide variety of professional societies and institutes.
For more information on the Shannon School of Business, contact dean_ssob@cbu.ca.
