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Contents

  1. Personas in this Book

  2. 1: Market Research

    1. 1.1: Introduction to Market Research

    2. 1.2 Ethical Issues in Market Research

    3. 1.3: Privacy in Market Research

  3. 2: Designing a Market Research Project

    1. 2.1: Define the Problem

    2. 2.2: Design the Research

    3. 2.3: Data Collection Process

    4. 2.4: Analyze the Data

    5. 2.5: Findings & Recommendations

  4. 3: Types of Market Research

    1. 3.1: Primary and Secondary Research

    2. 3.2: Qualitative and Quantitative Research

  5. 4: Identifying a Decision Problem

    1. 4.1: Exploratory Research

    2. 4.2: Data Review

    3. 4.3: Identify the problem

    4. 4.4: Validate the decision problem

  6. 5: Target Population and Samples

    1. 5.1: Identifying a Sample

    2. 5.2: Probability Sampling

    3. 5.3: Non-probability Sampling

  7. 6: Qualitative Research & Focus Groups

    1. 6.1: Qualitative Research

    2. 6.2: Focus groups

  8. 7: Quantitative Research & Survey Design

    1. 7.1: Quantitative Research

    2. 7.2: Surveys

    3. 7.3: Survey Distribution

    4. 7.4: Designing Surveys

  9. 8: Data Analysis & Research Findings

    1. 8.1: Data analysis

    2. 8.2: Market Research Report

  10. 9: AI and Market Research

    1. 9.1: What is AI?

    2. 9.2: AI Literacy and Bias

    3. 9.3: AI and Market Research

  12. Version History