Reading: Product Development Example

Cove Kombucha^[1]

Product development: create new products that can be sold in existing markets

Product development involves creating new products to meet the needs of existing markets. Nova Scotian,  Cove Kombucha, expanded into the functional beverage category with the launch of “Cove Gut Healthy Soda.”

In early 2023, Cove Kombucha—originally known for its probiotic kombucha, introduced a line of zero-sugar, probiotic sodas in flavours like Orange, Grape, and Lemon-Lime¹. The new product extended the brand’s appeal to its health-conscious customer base while responding to growing consumer interest in functional, wellness‑oriented beverages.

By leveraging its existing kombucha followers and distribution in Sobeys, Loblaw, and Costco, Cove was able to introduce the new soda seamlessly into the same retail channels. This strategy reflected a smart product-development move: the brand built on its heritage while offering fresh products that respond to evolving consumer preferences, for example, low‑sugar options with gut-health benefits.

Creation note: New Cove Kombucha reading added. Content was drafted with the assistance of ChatGPT, a language model developed by OpenAI, and reviewed by the author for clarity and accuracy.