Version History
NSCC Change Tracker — Please add your changes in this file.
NSCC 2nd Edition – Summary of Changes
NSCC Introduction to Marketing I 2e is adapted primarily from Lumen Learning’s Principles of Marketing published under a CC BY 4.0 licence .
- Canadian legislation and regulatory requirements added to replace American requirements.
- New Canadian business examples added.
- New practice quizzes
- Revised quiz bank and slide decks were created.
| NSCC Introduction to Marketing I 2e | Lumen Principles of Marketing |
| Chapter 1 | Module 1: What Is Marketing? |
| Chapter 2 | Module 2: Marketing Function |
| Chapter 3 | Module 3: Segmentation and Targeting |
| Chapter 4 | Module 4: Marketing Strategy |
| Chapter 5 | Module 5: Ethics and Social Responsibility |
| Chapter 6 | Module 6: Marketing Information and Research |
| Chapter 7 | Module 7: Consumer Behavior |
| Chapter 8 | Module 8: Positioning |
