Acknowledgements
Nova Scotia Community College (2025 edition)
This text, and the related Introduction to Marketing II are adapted remixed versions of Lumen Learning’s Principles of Marketing. The original NSCC edition was first adopted in 2020 and enhanced in 2021 with contributions from NSCC School of Business and Creative Industries faculty and students, supported through grants from AtlanticOER (Council of Atlantic University Libraries) and the NSCC Foundation.
The 2025 edition was created and edited by Deirdre Evans, who led the revision to ensure the content reflects current marketing practices, Canadian contexts, and the needs of today’s learners. Updates include refreshed case studies, contemporary marketing examples, and greater integration of experiential and digital marketing concepts relevant to today’s marketing.
Generative AI tools were used to assist in revising and updating sections of the text. These tools supported the creation of new examples, updated tables, images, and reorganized content to improve clarity and relevance. All AI-generated contributions were carefully reviewed, edited, and validated by the lead faculty author to ensure accuracy, pedagogical alignment, and Canadian relevance.
The original 2021 edition was modified to include Canadian examples, regulatory requirements, and integration into NSCC’s Brightspace Learning Management System, including customized PowerPoints and quizzes.
2021 Revision Team
Faculty team members: Di Best, Deirdre Evans, Jules Fauteux, Helen Graham, Teri Green, Melanie Grant, Tara Laceby, Phyllis LeBlanc, Harold Lowe, Shari Mallory, Bonnie O’Toole, Barbara Powers, Rankin MacMaster, Terry Sulis, and Wendy Tarrel.
Student team members: Hadley Brooks-Joiner, Kimia Ghasemi.
Support team members: Michelle Chalupa, Lynn MacGregor.
2020 Adoption Team
Di Best, Deirdre Evans, Jules Fauteux, Rankin MacMaster, Barbara Powers, George Swaniker.
Special thanks to Lynn MacGregor for her foundational support as an OER champion at NSCC.
About Lumen Learning and the Original Edition
Lumen Learning’s mission is to make great learning opportunities available to all students, regardless of socioeconomic background.
The Lumen online course Principles of Marketing was developed by Lumen Learning. Primary sources for the course include Introducing Marketing by John Burnett, Boundless Marketing, and video content from the BBC.
Contributors to the Lumen Learning Course
Ryan Seiler, Hailey Williams, Georgia Kleinwolterink, Christian David, Michael Kovens, Nate Cottrell, Breanne Miller, Colby Dutton, Leanne Marchand, John Panou, Sean Cullen, Sharon Weis, Hernadi Budisantoso, and Erik Robinson.
