32 Lab 13: Development of Social Media Post
Erin Mazerolle
Key Takeaways
With your group members,
- Consider your audience (high school students, teachers, parents)
- Design a post that might catch that audience’s attention
- Design a post that might excite that audience to consider participation in, or encouraging high school students to engage in, the Brain Bee
- Consider open access images and academic integrity
- Self-assess; practice grading yourself against standard criteria
Each group will develop a social media post. Your social media post should share information related to your group’s topic as well as promote the Brain Bee. Your team will be evaluated based on (see rubric for more details):
- Accuracy of neuroscience information shared (20%)
- Audience appropriateness (can be high school students, teachers, or parents) (20%)
- Likelihood that post would generate excitement/interest in target audience (20%)
- Style, clarity, and visual appearance (20%)
- Completeness of log (20%)
Step 1:
Choose a fact or bit of neuroscience knowledge related to your team’s assigned topic to share in your post. Be sure you can verify your fact/knowledge in one of the Brain Bee study materials. (Please note that you have access to these materials through your lab Moodle site’s Helpful Resources section.) Record exactly where to find the fact/knowledge (chapter, section, and page number located at the bottom of the pdf).
Step 2:
Choose your audience (high school participants? teachers? parents?).
Step 3:
Design your post. What elements can you use to engage your audience? A quiz? A great visual? Something else? Consider using tools like Canva. Don’t forget about academic integrity, licenses, and copyright.
See examples here:
https://www.instagram.com/p/CpF8RMAOig1/?img_index=1
https://www.instagram.com/p/CoUxq2fuOvf/?img_index=1
https://www.instagram.com/p/CpnrzMHgMZE/
Step 4:
Proofread and edit your post.
Step 5:
Submit your social media post here. Be sure to submit an editable version. If you used Canva, submit a PDF, PNG, or MP4 and a Word document containing a link to edit your content. You can also include a caption for your post in your Word document.
Step 6:
In a Word document, make a short log to indicate which audience you selected and to explain how you would self-assess against the rubric. How did you ensure each of the criteria (listed above) were met?
Step 7:
Submit your log here.
