Book Title: Introduction to Marketing I 3e
Subtitle: MKTG 1010
Download this book
Book Description: 
New 3rd Edition for Fall 2025
Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
See also Introduction to Marketing II 2e (MKTG 2005)
Contents
Book Information
Book Source
This book was cloned from a source that is no longer available. The source URL was https://pressbooks.atlanticoer-relatlantique.ca/nsccprinciplesofmarketingnew. This book may differ from the original.
License
Introduction to Marketing I 3e Copyright © 2025 by Nova Scotia Community College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
-
Introduction to Marketing I 3e Copyright © 2025 by Nova Scotia Community College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
NSCC Introduction to Marketing I 3e is an updated revised version of open textbook NSCC Introduction to Marketing I 2e. The first edition was created by adapting Lumen Learning’s openly licenced online course Principles of Marketing.