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Reading: 5.3 Business Protections Laws and Standards

Category Why When Where / Who Examples
Contract Law Fulfillment of Goods and Services Applies to agreements between buyers and sellers (B2B, B2C, and government). Includes both consumer and manufacturer responsibilities. Contract Law & Tort Principles (Ministry of Justice) Contracts can be verbal, written, or implied. Includes class action lawsuits on defective products (negligent manufacture, design, or failure to warn). Protects consumer rights.
Trademark Enforcement Brand and Intellectual Property Protection When creating, registering, or protecting a brand, product, or service identity. Trademarks Act (Canadian Intellectual Property Office) Trademarks can be protected for 10 years (renewable). Recent modernization aligns with international treaties. Protects logos, names, and even certain brand features.
Pricing of Products Fairness and Transparency for Competition Applies in pricing, advertising, mergers, and anti-competitive practices. Competition Act (Competition Bureau) Protects businesses and consumers from deceptive pricing, price-fixing, false advertising, and abuse of market dominance. Recent 2022–2023 amendments increased penalties and expanded investigative powers.
Financial Disclosure Investor and Consumer Protection When corporations issue shares, financial reports, or operate in regulated industries. Canada Business Corporations Act (Innovation, Science and Economic Development Canada) Public companies must disclose financial information. Strengthened rules ensure transparency for investors and consumers; enforced by provincial securities regulators and federal law.

Creation note: This content was updated with the assistance of ChatGPT, a language model developed by OpenAI, and was subsequently reviewed and edited by the author for clarity and accuracy.

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Introduction to Marketing I 3e Copyright © 2025 by Nova Scotia Community College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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