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Reading: 5.3 Consumer Protection Laws and Standards

Category Why When Where/Who Examples
Product Safety Consumer Protection and Transparency Manufacturing, Importation, Testing and Quality Control Canada Consumer Product Safety Act (Health Canada) Are imported products compliant? Includes recalls, bans on unsafe products, and mandatory incident reporting for manufacturers/importers.
Labelling Consumer Protection and Transparency Creating or Selling a brand or product Consumer Packaging and Labelling Act (Health Canada) Packaging must disclose ingredients, nutrition facts, origin, weights and quantities. Recent updates align with digital disclosure and bilingual requirements.
Vehicle Safety Consumer Protection and Safety Standards Regulates minimum safety standards for vehicles Motor Vehicle Safety Act (Transport Canada) Seat belts, airbags, electronic stability, and fuel efficiency. New EV battery and autonomous vehicle safety requirements under 2023–24 amendments.
Food and Drug Safety Consumer Protection and Transparency Regulates and monitors the sale of food, drugs, natural health products, and cosmetics Food and Drugs Act and Food and Drug Regulations (Health Canada & CFIA) New nutrition labelling rules, cannabis edibles regulation, and veterinary drug oversight. Wellness products require licensing before marketing.
Clothing & Textile Safety Consumer Protection and Transparency Regulates fibre content, labelling, and flammability of textiles Textile Labelling Act (Competition Bureau) Marketing clothing must disclose fibre composition. Random inspections ensure accuracy and prevent misleading origin or quality claims.
Marketing Fraud Consumer Protection Regulates false, misleading or deceptive marketing practices Competition Act (Competition Bureau) Recent updates empower stronger enforcement against “greenwashing,” drip pricing, influencer marketing without disclosure, and deceptive digital ads.
Marketing to Children Unique challenges for digital engagement with youth Guardians and parental consent required for minors PIPEDA (current), Bill C-27 (proposed CPPA), and CMA Code of Ethics Under OPC guidance, children under 13 cannot give meaningful consent. Rules apply to gaming apps, social media platforms, and AI-driven ads to minors.
Financial Products Consumer and Investor Protection Disclosure standards and fair selling practices Financial Consumer Agency of Canada Act (FCAC) Supervises banks, lenders, and insurers. Requires clear disclosure of credit card rates, mortgage terms, and complaint handling. Stronger oversight of fintech and BNPL products since 2022.

Creation note: This content was updated with the assistance of ChatGPT, a language model developed by OpenAI, and was subsequently reviewed and edited by the author for clarity and accuracy.

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Introduction to Marketing I 3e Copyright © 2025 by Nova Scotia Community College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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