Catalog

The Exploring Sustainability coursebook stands as a collaborative achievement, meticulously crafted by a team of esteemed faculty members. Authored by Bobbi Dunham, Sustainability Curriculum Developer at the Sobey School of Business, and further enriched by the insightful contributions of professors Amna Chalwati, Hao Lu, Marie-Claire Robitaille, Mark Raymond, Miguel Morales, Margaret McKee, and Mojtaba Shourkaei, this resource serves as a beacon for comprehensive understanding of sustainability. Its pages unveil critical insights into the intricate web of sustainability, offering a scholarly foundation for students, educators, and enthusiasts alike.

Note: In preparing this course book, AI tools like ChatGPT were utilized to generate some of the content and assist with sourcing interactive questions using H5P. These tools supported the creation of foundational explanations, key concepts, and interactive learning activities, enriching the learning experience. While the content was AI-assisted, all material has been carefully reviewed and edited by the authors to ensure accuracy, relevance, and pedagogical value.

New 3rd Edition for Fall 2025

Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
See also Introduction to Marketing II 2e (MKTG 2005)

Building Relationships With Business Communication is aimed at first-year students of Commerce. The book presents material adapted from various open access textbooks including Business Communication for Success [Author removed at request of original publisher]; ; Business Presentation Skills by Lucinda Atwood and Christian Westin; Professional Communications by Jordan Smith, Melissa Ashman, eCampusOntario, Brian Dunphy, Andrew Stracuzzi; and APA Style Citation Tutorial by Sarah Adams and Debbie Feisst. This material is supplemented with new material on personal and social identity; rhetorical listening; visual rhetoric; analytical report writing; inclusive language; storytelling; and territorial Land Acknowledgments. The principles of justice, equity, diversity, and inclusion are woven throughout the textbook. Interactive H5P content enhances the student experience.

Part I includes chapters on developing business relationships. The first two chapters explain the importance of effective business communication and the responsibilities the students will have as business communicators.  Next, students consider the ways in which the communication context, the purpose of the message, the audience for the communication, and the channel of communication impact their writing or presenting strategy. The final chapter of Part 1 considers the importance of inclusive language in developing and maintaining business relationships.

Part 2 presents tools for effective communication and primarily focuses on rhetoric. Rhetorical listening and visual rhetoric are often overlooked elements of persuasion. These strategies are discussed as well as the classical rhetorical strategies of logos, ethos, and pathos.

Part 3 focuses on preparing and delivering business presentations. This section addresses speech anxiety, ways to alleviate this anxiety through clear presentation structures, and the importance of storytelling in engaging an audience.

Part 4 concerns written forms of communication including email, memos, letters, and reports. Techniques to develop and maintain a positive audience relationship are addressed throughout. An additional resource on APA Style referencing is provided in Part 5.

INSTRUCTORS: If you adopt Building Relationships with Business Communication in part or in whole, as a core or supplemental resource, please report your adoption to https://forms.office.com/r/MDgAuHisSP. Thank you!

This book offers a comprehensive and accessible guide to the core areas of intellectual property law in Canada—copyright, patent, and trademark. Designed for students, legal professionals, and policy makers, this textbook integrates key Canadian statutes with landmark case law to provide a clear understanding of the legal landscape. With up-to-date analysis and practical insights, it equips readers to navigate the evolving challenges of protecting intellectual property in Canada.