NSCC Supplemental Teaching Resources

Supplemental teaching resources for instructors.

• NSCC Instructors can access the supplementary resources (test banks, assignments etc) on the NSCC SharePoint site: Open Textbook Resources and Course Packs
• Instructors from other education institutions, send an email to copyright@nscc.ca to request access.

Power Points

• Chapter 1 What is Marketing
• Chapter 2 Marketing Function
• Chapter 3 Sementation and Targeting
• Chapter 4- Marketing Strategy
• Chapter 5 Ethics and CSR
• Chapter 6 Marketing Information and Research
• Chapter 7 Consumer Behaviour
• Chapter 8 Positioning

Test Bank

• Introduction to Marketing I 3e Test Bank Files